The acquisition of Fitzalan Partners in February 2015 was the Group’s first move into an adjacent consumer legal services market. Fitzalan was founded in 2011 out of Fridays Property Lawyers and is an online marketing specialist targeting home buyers and sellers in England and Wales through its five web based platforms.
In April 2021 Fitzalan Partners rebranded to Homeward legal. The web and brand presence was consolidated to one website for conveyancing and one for surveys.
Through these platforms, confirmed leads are generated for residential property services in England and Wales, and offered to Panel Law Firms (PLFs) and panel surveyors.
Our reach and expertise has been further increased through the acquisition in January 2016 of Searches UK.
In June 2020, the residential property business unit was added to the Consumer Legal Services division.
Fully qualified leads
Homeward Legal is expert in marketing to a large number of consumers, processing incoming enquiries through a full sales cycle, and converting these into confirmed instructions rather than the partially qualified leads typical of the rest of the market. The residential property panel firms prefer to concentrate on their core skills, and benefit from the expertise of Homeward Legal marketing and sales capability.
Competitive and comprehensive offering
- Customers are attracted to the proposition due to the assurance provided in dealing with the company’s brands:
- Highly competitive fixed fees on residential property transactions.
- Enhanced service features such as Search Plus Protection and No Sale No Fee.
- Quality assurance through a comprehensive PLF service level agreement.
- Service mediation in the event of client complaints.
- Advice and information on the conveyancing and surveys process.
Homeward Legal currently generates enquiries in the form of incoming calls, online call-back requests and specific leads generated by its web quote engines. Confirmed residential property instructions from consumers are then passed to one of over 200 PLFs, which pay Homeward Legal and Searches UK a marketing fee per instruction.
Additional revenue is generated through agreements that Homeward Legal has with related suppliers such as search and surveyor companies, who deliver peripheral services which facilitate the customer instruction.
Homeward Legal's surveyor panel comprises around 80 firms of Royal Institute of Chartered Surveyors (RICS) qualified surveyors. The business markets Home Buyer Reports and Building Surveys to both buyers and sellers and provides its survey panel with a steady, controllable workflow, allowing them to plan their workload efficiently.
For more information, please visit the Homeward Legal website.
In 2016, Fitzalan Partners acquired Searches UK. Established in 2008, Searches UK is a leading conveyancing search provider in England and Wales specialising in residential property transactions.
The Company acts as a service provider to solicitors and licensed conveyancers providing search information across six core product categories: Local Authority, Drainage and Water, Environmental, Chancel, Planning and Flood. Searches UK uses a nationwide network of search agents to provide the relevant search reports.
In addition, they continuously explore the market for new product opportunities for clients that are reliable, innovative and assessable such as Lawyer Checker services, AML ID Checks, Indemnity Policies and Company Searches.
The acquisition of Searches UK is a strong, natural complement to the existing Homeward Legal business and brings together expertise in the residential property sector dedicated to delivering quality customer service.
For more information, please visit the Searches UK website.