Brand and Marketing
National Accident Helpline has significant experience in driving brand awareness and generating quality consumer leads in the UK personal injury market. According to research, in the UK personal injury market, National Accident Helpline is the most trusted brand, the most searched for brand and has the top click through rate to its website. National Accident Helpline has invested more than £200 million in marketing over the past 20 years.
National Accident Helpline has considerable experience and knowledge of the advertising market and specifically how to market strategically, attracting the types of enquiries that our Panel Law Firms find valuable.
We take an integrated multi-channel approach to marketing, with the National Accident Helpline brand being marketed across TV, online and social media.
Our brand, relaunched in 2017, reflects the honesty and integrity of our business and is a massive departure from the typical advertising associated with this sector.
‘When it’s wrong, make it right’ shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong.
Central to our brand is the TV advertising, which features actual calls from previous claimants, and a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s colours. The adverts provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Accompanying these TV adverts are online testimonial films, including Ben, a keen body-boarder who was unable to keep up his passion after having an injury at work.